Privacy Policy
Effective Date: August 12, 2026
Last Updated: August 12, 2026
Track The Builders (“Track The Builders,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect your information.
This Privacy Policy explains how information is handled when you visit TrackTheBuilders.com, subscribe to our newsletter, request information, complete a form or questionnaire, communicate with us, or otherwise use our services.
Track The Builders provides information relating to home builders, new construction, communities, homes, incentives, pricing, housing-market activity, and related real estate topics. Track The Builders may also connect users with real estate services provided by Michael Krynski and/or his affiliated real estate brokerage.
By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following categories of information.
Information You Provide
You may provide information directly to us when you:
- Subscribe to the Track The Builders newsletter
- Request a report, guide, list, alert, or other resource
- Submit a contact form
- Request information about a builder, community, or home
- Complete a quiz, questionnaire, survey, or home search
- Request assistance buying, selling, or researching real estate
- Schedule an appointment
- Communicate with us by email, phone, text message, website chat, social media, or another method
Information you provide may include:
- Name
- Email address
- Phone number
- City or geographic area of interest
- Desired communities or neighborhoods
- Home price range or budget
- Home preferences
- Builders or properties of interest
- Buying or selling timeline
- Real estate needs and preferences
- Communications you send to us
- Other information you voluntarily provide
You are not required to provide all of this information to browse our website.
Information Collected Automatically
When you visit our website, open our emails, or interact with our services, we and our service providers may automatically collect information such as:
- IP address
- Browser type
- Device type
- Operating system
- Approximate geographic location based on IP address
- Referring website
- Pages visited
- Links clicked
- Date and time of visits
- Website interactions
- Email opens and clicks
- Newsletter engagement
- Advertising or campaign attribution information
- Cookie and similar technology identifiers
We may use this information to operate the website, understand how people use Track The Builders, improve our services, measure marketing performance, and personalize communications.
Information From Other Sources
We may receive information from third parties when permitted by law, including:
- Advertising platforms
- Social media platforms
- Lead-generation platforms
- Website and form providers
- Customer relationship management platforms
- Analytics providers
- Real estate service providers
- Publicly available sources
For example, if you submit a Track The Builders form through Facebook, Instagram, Google, or another platform, information you provide through that form may be transmitted to us.
2. How We Use Your Information
We may use personal information to:
- Deliver the Track The Builders newsletter
- Provide reports, guides, alerts, lists, or other resources you request
- Provide builder pricing, incentives, inventory, and community information
- Provide housing-market and new-construction updates
- Respond to questions and requests
- Help identify homes, builders, or communities that may match your preferences
- Personalize our website, newsletters, recommendations, and communications
- Contact you regarding homes, builders, communities, incentives, market changes, or other opportunities that may be relevant to you
- Provide information about real estate services
- Determine whether you may benefit from assistance from a real estate professional
- Follow up regarding your home search, home sale, or other real estate needs
- Schedule appointments or consultations
- Maintain and manage customer and prospective-client relationships
- Operate our customer relationship management systems
- Send administrative and transactional communications
- Send marketing and promotional communications
- Measure newsletter and website engagement
- Analyze website traffic and usage
- Improve Track The Builders and develop new features
- Measure the effectiveness of advertising and marketing campaigns
- Prevent fraud, abuse, or security threats
- Comply with legal obligations
- Protect our rights and the rights of others
3. Newsletter and Real Estate Communications
When you subscribe to Track The Builders or provide your contact information, we may use your information to send the newsletter or resource you requested and occasional related communications about builders, new construction, homes, communities, incentives, price changes, housing-market developments, and relevant real estate services.
Communications are not necessarily limited to the regularly scheduled Track The Builders newsletter.
For example, we may contact you when:
- A builder announces a new incentive
- A home experiences a significant price reduction
- New inventory becomes available
- A builder or community matches interests you previously expressed
- There is a housing-market development relevant to your search
- We have information that may help with your home purchase or sale
- We believe our real estate services may be relevant to your expressed interests
Information you provide to Track The Builders may therefore be used by Michael Krynski in his capacity as a real estate professional to communicate with you regarding relevant real estate opportunities and services.
We may use your interactions with Track The Builders to make communications more relevant.
For example, if you repeatedly view or click information relating to a particular builder, community, price range, or geographic area, we may use that information to provide updates relating to that interest.
4. Email Communications
If you provide your email address, we may send you newsletters, requested information, service communications, and marketing communications consistent with this Privacy Policy.
Marketing emails will provide a method for unsubscribing.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the email or by contacting us.
Unsubscribing from marketing emails may not prevent us from sending non-marketing communications when appropriate, such as responses to requests you initiate or communications relating to an ongoing transaction or service.
5. Text Messages and Telephone Communications
Providing a phone number does not automatically enroll you in automated marketing text messages.
Where required, we will obtain separate consent before sending marketing text messages or making calls using technology for which consent is legally required.
If you separately opt in to text messaging, we may send messages regarding builder updates, homes, incentives, real estate opportunities, appointments, and related services according to the consent you provide.
Message frequency may vary. Message and data rates may apply.
You may opt out of marketing text messages by replying STOP or by contacting us.
Consent to receive marketing text messages is not a condition of purchasing goods or services.
6. Cookies and Similar Technologies
Track The Builders and our service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies.
These technologies may be used to:
- Make the website function properly
- Remember preferences
- Understand website traffic
- Measure visitor behavior
- Determine where visitors came from
- Measure newsletter engagement
- Improve our website
- Measure advertising effectiveness
- Personalize marketing
- Prevent fraud or abuse
Your browser may allow you to block or delete cookies. Some features of the website may not function properly if cookies are disabled.
Where required by applicable law, we may provide additional choices regarding cookies or certain forms of advertising-related data processing.
7. Analytics and Advertising
We may use analytics, advertising, and measurement services to understand how visitors use Track The Builders and how our marketing performs.
These providers may receive information such as your IP address, device information, browser information, pages viewed, links clicked, advertising identifiers, or interactions with our website.
We may also use advertising platforms to:
- Measure whether advertisements result in website visits or registrations
- Create audiences for advertising
- Reach people who have previously interacted with our website
- Understand which advertisements or campaigns are effective
Depending on the technology used and the law applicable to you, certain disclosures to advertising or analytics providers may be legally classified as "sharing," "sale," or processing for targeted advertising even when no money is exchanged for your personal information.
Where applicable law provides you with a right to opt out of those activities, we will honor valid requests as required by law.
8. How We Disclose Information
We may disclose personal information to companies and individuals that help us operate Track The Builders and provide our services.
These may include:
- Website hosting providers
- Cloud storage providers
- Customer relationship management platforms
- Email newsletter providers
- Email delivery providers
- Text messaging and telephone providers
- Analytics providers
- Advertising platforms
- Form and survey providers
- Scheduling providers
- Automation and artificial intelligence providers
- Database providers
- Security and fraud-prevention providers
- Professional advisors
- Real estate technology providers
- Affiliated real estate professionals and brokerage systems when reasonably necessary to provide requested or relevant real estate services
These providers may process personal information on our behalf in connection with the services they provide.
Business Transfers
If Track The Builders or substantially all or part of its business or assets is sold, merged, reorganized, financed, acquired, or transferred, information may be disclosed or transferred as part of that transaction.
Legal Requirements
We may disclose information when we reasonably believe disclosure is necessary to:
- Comply with applicable law
- Respond to lawful requests from government authorities
- Comply with subpoenas or court orders
- Investigate fraud or security issues
- Enforce our agreements
- Protect Track The Builders, our users, or others from harm
9. Sale of Personal Information
We do not sell personal information to third parties for money.
However, some state privacy laws define "sale" or "sharing" broadly enough that certain uses of advertising, analytics, cookies, or similar technologies may fall within those definitions even when we do not receive money in exchange for the information.
If applicable privacy law gives you the right to opt out of such processing, you may exercise that right as described in the Your Privacy Rights section below.
10. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including maintaining subscriber and customer relationships, providing services, fulfilling legal obligations, resolving disputes, preventing fraud, and maintaining business records.
Retention periods may vary depending on the type of information and the reason it was collected.
We may retain limited information necessary to maintain suppression or unsubscribe lists after you request that we stop sending marketing communications.
11. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information.
However, no website, database, internet transmission, or electronic storage system can be guaranteed to be completely secure.
You should therefore use appropriate caution when providing information online.
12. Your Privacy Rights
Depending on where you live and which privacy laws apply, you may have certain rights regarding your personal information.
These rights may include the right to:
- Confirm whether we process your personal information
- Access personal information we maintain about you
- Correct inaccurate personal information
- Request deletion of personal information
- Obtain a copy of certain personal information
- Opt out of certain uses of personal information for targeted advertising
- Opt out of certain sales or sharing of personal information
- Opt out of certain forms of profiling
- Withdraw consent where processing is based on consent
- Appeal certain decisions regarding privacy requests
- Receive equal service and pricing without unlawful discrimination for exercising privacy rights
These rights are subject to applicable law, exceptions, and verification requirements.
To submit a privacy request, contact:
Email: hello@trackthebuilders.com
Please include enough information for us to understand and respond to your request.
We may need to verify your identity before completing certain requests.
If applicable law gives you a right to appeal our response to a privacy request, you may submit an appeal using the same contact information and clearly state that you are requesting an appeal.
13. Texas Residents
Texas residents may have rights under the Texas Data Privacy and Security Act and other applicable Texas privacy laws, subject to the scope, exemptions, and requirements of those laws.
Where applicable, those rights may include accessing, correcting, or deleting personal data; obtaining a portable copy of certain data; and opting out of certain processing involving targeted advertising, sale of personal data, or qualifying profiling.
Requests may be submitted using the contact information provided in this Privacy Policy.
14. California Residents
California residents may have additional rights under the California Consumer Privacy Act, as amended, when that law applies to Track The Builders or a particular processing activity.
These may include rights relating to:
- Knowing what personal information is collected
- Accessing personal information
- Correcting inaccurate personal information
- Deleting personal information
- Obtaining information about certain disclosures
- Opting out of the sale or sharing of personal information
- Limiting certain uses of sensitive personal information, where applicable
- Exercising privacy rights without unlawful discrimination
Track The Builders does not sell personal information for money.
If our use of advertising or other technologies constitutes "selling" or "sharing" under applicable California law, eligible California residents may request to opt out.
15. Do Not Track and Privacy Preference Signals
Some browsers provide "Do Not Track" settings. Because there is not a universally accepted standard for responding to all Do Not Track signals, our website may not respond to them.
Where applicable law requires recognition of a legally valid browser-based opt-out preference signal, such as a qualifying Global Privacy Control signal, we will process the signal as required by applicable law.
16. Children's Privacy
Track The Builders is intended for adults interested in real estate and is not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13.
If you believe a child under 13 has provided personal information to us, please contact us so that we may take appropriate action.
17. Third-Party Websites
Our website and communications may contain links to third-party websites, including builder websites, community websites, real estate websites, social networks, or other online services.
We do not control the privacy practices of those third parties.
This Privacy Policy applies only to information handled by Track The Builders. We encourage you to review the privacy policies of third-party websites you visit.
18. Real Estate Services
Track The Builders is an informational and marketing platform relating to builders, communities, homes, new construction, and real estate.
Information submitted through Track The Builders may be used to determine whether real estate services offered by Michael Krynski and/or his affiliated real estate brokerage may be relevant to your needs.
Submitting information through Track The Builders does not by itself create a brokerage, agency, fiduciary, or other professional relationship.
Any formal real estate representation will be governed by applicable agreements and disclosures.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices, or legal requirements.
When we make changes, we will update the Last Updated date at the top of this page.
If changes materially affect how we use personal information, we may provide additional notice or obtain consent where required by applicable law.
20. Contact Us
If you have questions about this Privacy Policy or would like to exercise a privacy right, contact:
Track The Builders
Attn: Michael Krynski
Website: TrackTheBuilders.com
Email: hello@trackthebuilders.com
Phone: [Add phone number]
Mailing Address: [Add business mailing address]
You may also use the contact form available on TrackTheBuilders.com.